Senior Director, Demand Generation & Customer Communications, North America Ultimate Software and Co-Founder & Multisport Editor, Aerogeeks.com

Tracy manages Ultimate Software’s direct marketing strategy and execution and owns promotional email programs for Ultimate’s prospective and current customer base in the North America market. She is responsible for driving the strategy, planning, and execution of Ultimate’s promotional email/lead nurturing marketing programs and creating customer campaigns and initiatives that drive engagement, cross sell, and aid in customer satisfaction and retention.

Tracy is a co-founder and Multisport Editor of Aerogeeks.com, a triathlon and cycling review site. Developed in 2012, Aerogeeks.com has seen more than 1 million visitors, and continues to grow every year.

A mother and an Ironman triathlete, Tracy and her husband enjoy spending time with family and friends, as well as watching Gator football.